XM Library Resources

XM Library

Resources

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LAUNCHPADS

Starter packs to begin learning more about core XM topics.

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DATA SNIPPETS

Charts & graphs showing key findings from our studies.

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RESEARCH REPORTS

In-depth research into key trends & best practices.

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TOOLS

Simple, practical tools to help assess & mature XM programs.

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VIDEOS

Highly consumable, shareable videos on fundamental XM topics.

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XM Pros

TOPIC OF THE MONTH

The State of Trust in 2025

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Ethan O'Connor

MEMBER SPOTLIGHT

Ethan O'Connor
Senior Manager, Voice of Customer // Change Healthcare

See our conversation with XM Pros member Ethan O'Connor, Senior Manager, Voice of Customer at Change Healthcare!

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XM ANNOUNCEMENTS

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October’s interactive virtual meetup is on The State of Trust in 2025. See registration information here.

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Exclusive resources, insights, trends, XM updates, and more.

The XM Journal by the Qualtrics XM Institute

The XM Institute helps you

Understand

We define the discipline of Experience Management and create simple frameworks that make it easy to embed XM across your organization.

Connect

We facilitate a global community of XM professionals where you can network with and learn from your peers.

Accelerate

We research and uncover best practices to help you build and mature your XM program.

Succeed

We offer tools, training, and certification to help you advance your career as an XM leader.