B2B CX is generally proven to lag in maturity in comparison to B2C CX, oftentimes due to the complexity of B2B businesses. As a result, B2B CX is complex, creating unique challenges when trying to mature programs.
In this brief presentation, Bruce Temkin, Head of the XM Institute, shares how B2B companies are continually transforming their CX programs in the areas of governance and data.
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