Experience Matters Blog
The State of the XM Profession, 2024
We explore how XM practitioners perceive many different aspects of their chosen profession based on findings from our recent XM Professionals Study of 471 XM pros.
Read MoreThe Evolution to Modern Experience Management
Experience Management (XM) is evolving from Passive Market Research to Embedded Human Empathy. This post explores the future of XM and explains how to build the 3 capabilities of a Modern XM program that is capable of transforming your business.
Read MoreAnnouncing the Updated XM Fundamentals Certification
XM Institute announces our updated XMF certification, now available to learners on XM Basecamp and edX.
Read MoreExamining 12 Years of Consumer Trust Ratings
XM Institute has measured trust for more than a decade. Results show that groceries are the most trusted, TV/internet service providers are the least trusted, and the federal government improved the most. Also, older consumers are more trusting.
Read More2023: Year in Review (From XM Institute Faculty)
XM Institute’s faculty look back at 2023 and share some of the key themes, trends, and challenges they observed over the last year, along with looming challenges and predictions for 2024. They also share reflections on the Year of Empathy.
Read MoreContinuously Manage XM Value with the Realize Competency
To secure organizational attention and resources, XM teams need to track, manage, and communicate the business value of their efforts. This blog explores how you can demonstrate the value of your XM activities by mastering the Realize Competency.
Read MoreBest of XM Institute Content: Q3 2023
In this blog post, we look back at the most popular pieces of content XM Institute published in Q3 of 2023.
Read More10 Lessons Learned from 1,000 Value Assessments
XM professionals often struggle to calculate and communicate the value of XM initiatives. In this post, the head of Qualtrics Center of Value shares his top lessons from years of helping XM teams quantify and demonstrate the value of experiences.
Read MoreSeven Types of Data for Modern XM Programs
Despite the explosion of available data, most CX and EX programs continue to rely only on survey-based feedback. This post describes the 7 types of data XM programs should collect and how they can start building a diverse listening portfolio.
Read MoreWhat Will Generative AI Mean for Your XM Efforts?
Generative AI will be transformational, despite its short-term overhyping. Experience Management professionals need to plan around its capabilities in data summarization, pattern recognition, content personalization, and conversational interfaces.
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