Cecelia Herbert

PH.D., XMP, PRINCIPAL XM CATALYST

Cecelia is a Doctor of Organizational Psychology with over 20 years of experience as a practitioner, academic, and consultant. She joined Qualtrics in 2019 to establish and lead XM Scientist Advisory Services in Asia Pacific, and has partnered with organizations across the globe to design, mature, and grow their XM Programs. Prior to Qualtrics, Cecelia was a leader in the Employee Engagement organization at Google. For more than a decade, her work has centered on developing evidence-based solutions that drive systemic change in Diversity, Equity & Inclusion. Cecelia is an experienced facilitator and coach, leveraging scientific & data-driven methods to address complex challenges, and communicating in a way that is simple, effective, and practical. At XM Institute, Cecelia is committed to building a thriving community of XM professionals, who are empowered and inspired to radically improve human experiences.