The State of B2B Customer Experience Management, 2024

Accelerate B2B CX Programs with Robust Governance, Listening Portfolios, and Engaged Employees

In this post, we examine the current state of B2B CX program maturity, which is (slowly) improving. To help B2B firms accelerate their CX efforts, we identify 3 categories of activities they should focus on, with specific recommendations under each.

Lessons From a B2B CX Leader on How to Build a Customer-Centric Culture

In this business-to-business (B2B) example, a customer experience (CX) leader built a customer-centric culture by focusing on how customers interact, making experiences understandable to stakeholders, and securing executive endorsements.

Research Recap: B2B CX Best Practices – Embedding Actionable Insights into Key Processes

This blog post shares key findings from “B2B CX Best Practices: Embedding Actionable Insights into Key Processes,” which identifies 5 processes where CX teams can embed XM capabilities to sustain strong B2B customer relationships.

B2B CX Management Efforts Have Room to Improve

How can B2B organizations adjust to increasingly high customer expectations? By embracing customer experience. In this post, we share data from CX professionals on the state of B2B CX and what differentiates leaders from laggards.

Introducing the Temkin Customer Success Index

5 Promises That Define B2B Customer Success

Tech Vendors Receive Negatively Biased Customer Feedback (B2B)

Business-to-Business-to-Customer (B2B2C) CX Best Practices

Why Net Promoter Score May Not Align with Business Results