As part of our annual U.S. consumer benchmark study, we calculated the Net Promoter® Score (NPS®) of 294 organizations and found a strong, positive relationship between a company’s NPS and its performance on our XMI Customer Ratings – Overall benchmark.

This consumer benchmark study surveys a representative sample of 10,000 U.S. consumers about their interactions with companies from 20 different industries. For more information and benchmark results on consumers’ customer experiences, check out the full ROI of Customer Experience, 2019 report. 

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