As part of our first ever Global Consumer study, we asked respondents,”If you had a choice of companies to buy from, which of the following would you choose?” with the following as answers: 1) “A company that offers very good products,” 2) “A company that treats you very well,” 3) “A company that offers very low prices,” and 4) “A company that does very good things for society.”We found that in all countries except for Thailand and Brazil, consumers are most likely to choose to buy from a company that offers very good products. Use these insights into consumer prioritization to inform investments in branding and customer experience. 

This global consumer benchmark study surveyed 17,509 consumers from 18 countries: Australia, Brazil, Canada, France, Germany, Hong Kong, India, Indonesia, Japan, Malaysia, Mexico, Philippines, Singapore, South Korea, Spain, Thailand, the UK, and the U.S. For more information on how customers from around the world chose from the aforementioned company options, check out the original Data Snapshot, Global Study: How Consumers Choose Which Companies to Buy From. 

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