As new products and services rapidly become commoditized, organizations need to find ways to stand out from their peers by delivering emotionally resonant experiences to their customers, employees, and partners. That’s why one of XM Institute’s six Experience Management Competencies is Disrupt, which is all about creating differentiated experiences.

Watch this video to learn about the three skills that make up the Disrupt Competency – Experience Visioning, Experience Design, and Experience Integration – along with the activities and tools you can use to strengthen your capabilities in each one.

If you like the content of this video and would like to learn more about how to master the three skills of the Disrupt Competency, check out our research report, Best Practices Across the Disrupt Competency.