As organizations’ Experience Management (XM) efforts mature, their focus evolves from reporting on data to transforming operational processes. In modern XM programs, experience-based insights become a catalyst for wide-scale change, helping organizations improve how they innovate and bring products to market, how they engage their employees, how they evolve their brand, and how they service and support their customers.

Watch this video to learn how to use the three key elements of a Modern XM program – Dynamic Instrumentation, Actionable Intelligence, and Adaptive Processes – as a foundation for driving enterprise-wide transformation.