Key Takeaways

As part of our latest global consumer study, consumers from 24 countries told us how they expected their online activities to change in the next few months compared to the time of the survey. From our analysis, we found:

Expect an uptick in online activities. Across all countries, consumers believe they’ll be performing all these activities more, not less, in the next few months. ‘Taking exercise classes’ has the least online momentum, with consumers from 11 of 24 countries expecting to do this activity less.
Financial activities have the most online momentum. ‘Paying bills’ ranks top two in online momentum in 20 of 24 countries. ‘Review bank balances’ ranks in the top two for 13 countries; both expect a 41-percentage point increase in global online participation.
European countries have low online momentum. Germany, France, Belgium, the UK, and the Netherlands rank in the bottom six for online momentum; German consumers have the least online momentum, expecting a net zero change in online activity. Spain and Italy rank in the bottom half of countries. On average, these countries expect just a 9-percentage point increase in online activity.
Asian countries have high online momentum. 10 of the 11 Asian countries surveyed rank in the top 12 for online momentum; only Japan has lower than average online momentum (+11-percentage points). These countries expect, on average, a 37-percentage point increase in online activity in the next few months.