Key Findings

We collected responses from XM Professionals around the world and found that:

  • XM pros are very satisfied. Eighty-four percent are extremely or somewhat satisfied with the XM profession, 68% feel the same about their compensation, and 70% about career advancement potential. XM leaders tend to be more satisfied than individual contributors.
  • Working with insights is fundamental. Almost 75% of respondents say that uncovering and distributing insights is a significant component of their roles, and it’s the area where the they feel their expertise is strongest. Their weakest area: experience design.
  • Leading change needs work. Forty-eight percent of XM leaders say that “leading multi-year transformation” is a significant component of their role, compared with 35% of individual contributors. However, both groups of XM pros selected this skill as the most important area for them to expand their personal expertise.

Figures

Here are the figures for this Snapshot:

  1. Respondent Organizations (see Figure 1)
  2. XM Experience and Education (see Figure 2)
  3. Experience Across Functional Areas (see Figure 3)
  4. Roles and Responsibilities (see Figure 4)
  5. Satisfaction with the XM Profession (see Figure 5)
  6. Appreciation and Job Searching (see Figure 6)
  7. Motivation and Enjoyment (see Figure 7)
  8. Key Components of XM Role (see Figure 8)
  9. Personal XM Experience (see Figure 9)
  10. Organization XM Maturity (see Figure 10)
  11. Valuable Resources for XM Professionals (see Figure 11)
  12. Professional Demographics: by Role (see Figure 12)
  13. Career Paths: by Role (see Figure 13)
  14. Professional Environment: by Role (see Figure 14)
  15. Motivation and Employment: by Role (see Figure 15)
  16. Components of Role: by Role (see Figure 16)
  17. Areas of Personal Growth: by Role (see Figure 17)
  18. Organization Demographics: by Satisfaction (see Figure 18)
  19. Professional Demographics: by Satisfaction (see Figure 19)
  20. Career Paths: by Satisfaction (see Figure 20)
  21. Roles and Responsibilities: by Satisfaction (see Figure 21)
  22. Professional Environment: by Satisfaction (see Figure 22)
  23. Motivation and Enjoyment: by Satisfaction (see Figure 23)
  24. Components of Role: by Satisfaction (see Figure 24)
  25. Areas of Personal Growth: by Satisfaction (see Figure 25)
  26. Personal Expertise: by Satisfaction (see Figure 26)
  27. Methodology (see Figure 27)