Launchpads
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Launchpads
Check out our Launchpads, which are unique resources for starting to learn about important XM topics.

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XM Pros

MEMBER SPOTLIGHT
Ethan O'ConnorSenior Manager, Voice of Customer // Change Healthcare
See our conversation with XM Pros member Ethan O'Connor, Senior Manager, Voice of Customer at Change Healthcare!
Watch NowRecent Publications

BLOG
Customer and Employee Trust Indices, 2025
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DATA SNIPPET
Global Employee Trust in Senior Leaders by Industry
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The State of Customer Experience Across Federal and State Government Services
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RESEARCH
Consumer Channel Preferences and Priorities, 2025 | Global Research Report
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Editor's Picks

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Introducing 2025, The Year of Connection
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The Five Levels of Technology Maturity for XM Programs
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Introducing the Four Technology Pillars of an Effective XM Platform
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RESEARCH
Introducing Journey-Centric Experience Management
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The Evolution to Modern Experience Management
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Introducing 2024, The Year of Trust
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Continuously Manage XM Value with the Realize Competency
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Seven Types of Data for Modern XM Programs
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The XM Institute helps you
Understand
We define the discipline of Experience Management and create simple frameworks that make it easy to embed XM across your organization.
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We facilitate a global community of XM professionals where you can network with and learn from your peers.
Accelerate
We research and uncover best practices to help you build and mature your XM program.
Succeed
We offer tools, training, and certification to help you advance your career as an XM leader.